July 12th, 2014
Lara injects science into the art of Marketing Communications to deliver relevant, compelling, and effective campaigns.
With her passion for innovation through relevant insights, she’s developed successful brands across an array of industries, including TELUS, McDonald’s, General Motors, Tourism British Columbia, Designer Show Warehouse (DSW), and The Canadian Breast Cancer Foundation, most of which while with Cossette. She is currently the Director of Marketing Communications at TELUS, focused on building brand advocates at every interaction with team members, suppliers, partners, and especially with customers. Her favourite TED talk is Simon Sinek’s talk on “How great leaders inspire action.”