May 24th, 2012
Charity isn’t a new interest for John. He’s been immersed in it in one way or another all of his life. His dad, Blake Bromley, is one of the world’s leading charity lawyers. Together, they started Benefic Group to fill the void in specialized expertise in charity law, strategy, and policy in Canada. Benefic has worked with hundreds of local and international donors, charities, foundations, governments, non-profits and for-profits to provide strategic and legal advice, and arrange several billion dollars in giving. In recent years, John has shifted his focus towards the intersection of technology and charitable culture.
The internet is starting to change the way people interact with, transact with and learn about charity, and John is developing two web-based software platforms that encourage mass awareness and participation in the benevolent sector, promoting accessibility and reducing costs: Chimp is a kind of “charitable bank” where anyone can create an account to better manage their giving; Peer Giving Solutions helps charities raise awareness, supporters and money through the power of online community and storytelling.